These spreads are from the Audi 24 coffee table book and subsequent sunday times supplement. They also featured on a digital iPad version.
The 24 hour race at Le Mans is a technical motor sport endurance race which Audi have won first place 14 times. The innovations and technical brilliance that Audi have created within their racing cars enables a consistent high quality result.
The book depicts 24 different stories revolving around these innovations. From weather monitoring to tyres that never puncture. I designed and art directed this book to have a strong typography bias with a very graphic use of imagery. The photography was shot by Greg White
A selection Virgin posters ranging from Virgin Mobile to Virgin Media. The phone covers depict various offers and messages conveyed with the use of familiar plastic and rubber covers.
Below is a cross section of recent Virgin Media campaigns ranging from the illustrative V6 box posters which were also animated outdoor, to the well known Usain Bolt ads.
This set of five large format double page spreads and posters depict dead people and the story of how they died. Each of the stories describe how their death could have been avoided if the people around them had a basic knowledge of First Aid through St. John.
I designed the layouts to be very sparse and empty with large amounts of negative space so that the focus is on the subject and their stories. Each layout subject has a slight difference in it's negative space with the logo and endline offset in juxtaposition. Photography by Nadav Kander.
This set of phonetic posters are a depiction of the Google Voice Search mobile app. The aim was to get people used to the idea of searching out loud, a new behaviour at the tyme.
Where possible, the media space also helped to add to the message, as depicted. The FTSE 100 in the City, latest scores at Stanford Bridge, ticket reservations at Waterloo.
Depicted is an overview of the design and direction of the Audi World of White. The aim was to enhance the visuals with the use of clean white environments. This allowed clear communication of the idea without corrupting the Audi ethos.
A small cross section of typographic styles from logos to headlines and experimental typefaces.
Yaguara is an organic Brazilian blended Cachaça, brought to the market by owner Thyrso Camargo and Hamilton Lowe. The word Yaguara is derived from the old Tupi Indian word for Jaguar. The bottle design is based on the design of the copacabana prominade in Rio. It's iconic pattern is cast in glass relief and the supporting typography helps to reflect its clean crisp modernity.
This campaign for Ray Ban Genuine was shot by the world renowned Steven Klein. His work covers a broad spectrum of clients from high profile advertising campaigns for Calvin Klein, Dolce & Gabbana, Louis Vuitton, Alexander McQueen and Nike and is a regular contributor to magazines including American and Paris Vogue, i-D, Numéro, W and Arena. These images show the Ray Ban range in iconic, filmic settings and scenarios. The theme carried through to instore promotions and separate small space fashion advertising.
LOVE NEVER DIES
For Love Never Dies I created a new mask to overlook the show. As a sequal to Phantom of the Opera the story moves on to the dark fairground underworld of Coney Island. This ambiguous face is framed by fairground lighting and supporting typography which helps to set the ominous tone. As part of Andrew Lloyd Webber's world wide show, the branding appeared on theatres, posters, merchandising, programmes, the website, bags and even mugs and key rings.
This set of three double page spreads were devised to evoke the free spirit 'Espiritu Libre' within three iconic characters who are known for free thinking and a rebellious nature.
The ads show what life would have been like if the depicted characters had gone down a more normal path encouraging the viewer to be more free spirited.
My design and direction, typography and retouching help to maximise the overall 'before and after' effect.
A broad overview of press, poster, digital design and art direction.
Big is the rebrand for the old Campaign Press & Posters Awards. The re-design Involved all aspects of the branding from the logo to menus, table cards, the book signage, advertising and even the award itself. On the opening night I also design and directed a 15 meter animation which included smaller section idents.
As part of the D&AD 50th anniversary I was invited to design a cover for the the Annual. As one of 50 artist and designers we were briefed to illustrate, design a piece which reflected 'the power of creativity' The Order and Chaos typography was created to depict two areas of design that I have a great interest in. The order is the message and functionality and the chaos is the creativity the 'hook' that draws people in.
Along with some great artists, designers, illustrators and photographers such as Neville Brody, Nadav Kander, Storm Thorgerson, Rankin, Quintin Blake, Dave Dye, Philippe Stark, Paul Belford to name a few. I was honoured to be part of a project that also held an auction of the original artwork to raise money for student bursaries.
Christie's Art Sales: These varied print executions show the breadth of Christie's art and artefacts. From Albert Einsteins leather jacket to a £1.5 million Jasper Johns painting.
The Art People Campaign highlights the experts themselves and minimises the Art. Being the most famous auction house in the world they have over 80 categories of sales. The art direction below shows the experts and their chosen field of knowledge. From Chinese art to photography and contemporary, these sets had up to £200,000,000 worth of rare pieces and some heavy security.
A cross section of Axe / Lynx work from the award winning SORRY ad to Grooming and World Cup posters.
Tailster.com is an online pet care service that connects pet owners with people who can look after their pets. Using Tailster’s mobile app, you can book dog boarding, dog sitting, dog walking etc. And with the use of GPS tracked walks, maps and real time photos you can see exactly what your pooch is upto.
This campaign depicts a variety of crazy hounds on their walks. Illustrated by Mick Marston these posters featured in various sizes on the London Undergraound
A selection of BA advertising from the Attractive Prices campaign to the Olympics press and posters.
Branding and direction for for the photographers agent Black Dog Represents. These examples show press ads of renowned photographers and their web environment.
Although produced in 2002 for the world cup, Cometh The Hour was the biggest poster in the world. 'I still like that fact' David Beckham's head alone measured 20 meters across and the whole poster could be seen form over a mile away. It dominated the side of The Fort Dunlop building on the M6.
Various ads and digital activation included. With the positivity of the Keep Walking mantra at the forefront.